March 16 2017
Crowne Plaza Copenhagen Towers
Ørestads Boulevard 114-118, 2300 Copenhagen
THE NORDIC SALES & MARKETING SUMMIT

The Summit – Bridge the Gap Between Marketing & Sales
Alignment between Marketing and Sales is potentially the largest opportunity for improving business performance today. Getting marketing & sales teams to work better together should be organizational goal number one. It will dramatically improve marketing ROI, sales productivity, and, most importantly, top-line growth
Reality - however - is that Sales is from Mars and Marketing is from Venus.
Both teams typically have different goals, different mindsets and different expectations of each other. In addition, addressing the issues head on will be challenged by a number of organizational, cultural and structural barriers.
Winning the clients and taking the market is an expensive endeavor and much money and many efforts are wasted because goals, strategies and efforts are lost in translation.
At The Summit you will get professional inspiration, tools and the answers to a successful interaction between sales and marketing. With greater synchronicity you will be well on your way to increased success in todays disruptive business-environment.
Reality - however - is that Sales is from Mars and Marketing is from Venus.
Both teams typically have different goals, different mindsets and different expectations of each other. In addition, addressing the issues head on will be challenged by a number of organizational, cultural and structural barriers.
Winning the clients and taking the market is an expensive endeavor and much money and many efforts are wasted because goals, strategies and efforts are lost in translation.
At The Summit you will get professional inspiration, tools and the answers to a successful interaction between sales and marketing. With greater synchronicity you will be well on your way to increased success in todays disruptive business-environment.

Program
9:00 - 9:15
Welcome by the founders
9:15 - 10:15
Keynote: Peter Fisk - Gamechangers
Creating Innovative Strategies for Business
Learn from the Gamechangers
Learn from the Gamechangers
10:15 - 11:15
Keynote: David Meerman Scott
How Marketing should lead business transformation & drive growth
11:15 - 11:25
Break
12:10 - 13:00
Lunch
13:45 - 13:55
Break
13:55 - 14:55
Keynote: Brian Mayne - Goalmapping
Personal Leadership
Let you direct your own life and to achieve ambitious goals
Let you direct your own life and to achieve ambitious goals
16:15 - 16:30
Break
16:30 - 17:30
Keynote: Matthew Dixon - The Challenger Sale
Learn to take control of the customer conversation and maximise the potential of your sales
17:30 - 17:40
Closing remarks
17:40 - 19:15
Networkbar, DJ & Lounge
19:15 - 21:30
VIP Dinner

Keynote speaker
