Matthew Dixon, Ph.D.
# 1 Best Selling Author - “The Challenger Sale: Taking control of the Customer Conversation"

Matthew Dixon is #1 Best Selling author, prominent writer for Harward Business Review and Keynote speaker. A seasoned Executive Director and research leader, Matthew has overseen dozens of studies on Customer Service Strategies, Sales Effectiveness and has presented his findings to hundreds of senior executives and management teams around the world, including those of many Fortune 500 companies.  



The Challenger Sale: Taking Control of the Customer Conversation
Based on a study of thousands of sales reps across multiple industries and geographies, The Wall Street Journal best-selling book The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale B2B solutions. The study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one – the Challenger™ – delivers consistently high performance.

Join co-author Matt Dixon to learn how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers’ expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and greater growth.