Peter Fisk, Professor at IE Business school & Founder of GeniousWorks
#1 Best Selling Author of “The Gamechangers” and 6 other books
 
Peter is 7 times best selling author, one of the worlds Top-50 Business Innovation Experts and a uniquely inspirational keynote speaker. His latest book “The Gamechangers” is about the next generation of brands and businesses, which transform markets by thinking bigger, encoring smarter innovation and clever marketing. It was nominated as 2015 Marketing Book of the Year"  He will introduce new insights and provocative ideas and the tools to prepare you for practical action. He is featured on the Thinkers50 “Guru Radar” as one of the world’s top business thinkers and experts. Peter has worked with over 250 companies such as Coca Cola, Microsoft, Red Bull, Visa and Vodafone in 50 markeds all over the world helping them think bigger and different and to grow further and faster.
 

Gamechangers:
We live in a world of ideas, where a relevant, distinctive and contagious one can spread rapidly across social media and, through brand partners, engage a target audience by word of mouth, from tweet to retweet, or with a Facebook “Like”. That means that brand building no longer requires big budgets. New ideas, new businesses and new solutions are transforming every market in the world. Gamechangers think and act differently. They innovate in every aspect of their brand and marketing. 


Peter will show you how to create innovative strategies for business and brands in today’s fast-changing world. It will be a unique opportunity to hear from one of the world’s top business experts and to explore how technology and innovation are changing the ways in which companies build awareness and sustain brand recognition.