March 16 2017
Crowne Plaza Copenhagen Towers
Ørestads Boulevard 114-118, 2300 Copenhagen
THE NORDIC SALES & MARKETING SUMMIT

The Summit – Bridge the Gap Between Marketing & Sales
Alignment between Marketing and Sales is potentially the largest opportunity for improving business performance today. Getting marketing & sales teams to work better together should be organizational goal number one. It will dramatically improve marketing ROI, sales productivity, and, most importantly, top-line growth
Reality - however - is that Sales is from Mars and Marketing is from Venus.
Both teams typically have different goals, different mindsets and different expectations of each other. In addition, addressing the issues head on will be challenged by a number of organizational, cultural and structural barriers.
Winning the clients and taking the market is an expensive endeavor and much money and many efforts are wasted because goals, strategies and efforts are lost in translation.
At The Summit you will get professional inspiration, tools and the answers to a successful interaction between sales and marketing. With greater synchronicity you will be well on your way to increased success in todays disruptive business-environment.
Reality - however - is that Sales is from Mars and Marketing is from Venus.
Both teams typically have different goals, different mindsets and different expectations of each other. In addition, addressing the issues head on will be challenged by a number of organizational, cultural and structural barriers.
Winning the clients and taking the market is an expensive endeavor and much money and many efforts are wasted because goals, strategies and efforts are lost in translation.
At The Summit you will get professional inspiration, tools and the answers to a successful interaction between sales and marketing. With greater synchronicity you will be well on your way to increased success in todays disruptive business-environment.

Program
9:00 - 9:15
Welcome by the founders
9:15 - 10:15
Keynote: Peter Fisk - Gamechangers
Creating Innovative Strategies for Business
Learn from the Gamechangers
Learn from the Gamechangers
10:15 - 11:15
Keynote: David Meerman Scott
How Marketing should lead business transformation & drive growth
11:15 - 11:25
Break
11:25 - 12:10
Marketing track - Aligned Customer focus improve bottom line
Get the answer on how you can create the connection between strategic customer focus with operational customer interaction.
This workshop with provide you with insights based on cases and practical tools so you will be able to prioritise and (re)focus the initiatives that create most value for your customers - and you.
Be inspired by:
Christian Linnelyst, Head of Private, Epinion
Nils Budde, Head of Group Commercial & Support, Epinion
This workshop with provide you with insights based on cases and practical tools so you will be able to prioritise and (re)focus the initiatives that create most value for your customers - and you.
Be inspired by:
Christian Linnelyst, Head of Private, Epinion
Nils Budde, Head of Group Commercial & Support, Epinion
11:25 - 12:10
People track - "How to make sales and marketing a team"
In any company we need to join forces. How can sales and marketing be working together driven by purpose and win the market. Building one high performance team.
Be inspired by: Mads Winkel Olsen, Partner in intenz
Be inspired by: Mads Winkel Olsen, Partner in intenz
11:25 - 12:10
Sales track - Is selling hot or not?
The business model for sales is changing. You can end up as a dinosaur or be fit and ready for the future. Get perspectives how to work in the new world of sales.
Be inspired by: Mads Winther, Partner in intenz
Be inspired by: Mads Winther, Partner in intenz
12:10 - 13:00
Lunch
13:00 - 13:45
People track - To be announced
13:00 - 13:45
Sales track - To be announced
13:00 - 13:45
Marketing track - "Is social medias selling or marketing?"
Social medias are probably here to last. But how can you integrate SoMe in your sales and marketing work and make canvassing and contact to new customers easier?
Be inspired by: Thomas Thomsen, Partner in Konxion
Be inspired by: Thomas Thomsen, Partner in Konxion
13:45 - 13:55
Break
13:55 - 14:55
Keynote: Brian Mayne - Goalmapping
Personal Leadership
Let you direct your own life and to achieve ambitious goals
Let you direct your own life and to achieve ambitious goals
16:15 - 16:30
Break
16:30 - 17:30
Keynote: Matthew Dixon - The Challenger Sale
Learn to take control of the customer conversation and maximise the potential of your sales
17:30 - 17:40
Closing remarks
17:40 - 19:15
Networkbar, DJ & Lounge
19:15 - 21:30
VIP Dinner

Keynote speaker
