September 21 2023

Langelinie Pavillonen

Langelinie 10, 2100 Copenhagen

Winning on Purpose in Copenhagen

Marketing • Sales


The Unbeatable Strategy of Loving Customers


Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, NPS has been adopted by companies from industrial giants to Silicon Valley sweethearts and digital innovators. Why? Love.

In Winning on Purpose, which grows directly out of NPS, Reichheld argues that the primary purpose of a business should be to enrich the lives of its customers—and the best way to do that is to embrace a rating system that segments customers into Promoters, Passives, and Detractors. NPS illuminates a radically simple idea: prosper by treating people the way you want to be treated. It puts the Golden Rule— and love—at the heart of enduring business success. But winning on purpose isn’t easy. Reichheld presents the newest thinking and best practices for doing NPS right. He unveils the Earned Growth Rate (EGR)—the first reliable measure of what he calls “good profits.”

Delivering an engaging mix of in- depth business examples and moving personal stories, Reichheld distills and advances the essentials of NPS. Winning on Purpose is the must-read story of the management phenomenon of our time—and your indispensable guide to making NPS the key to your own company’s success.

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