December 1 2020

The Langelinie Pavillon

Langelinie 10, 2100 Copenhagen

The Real Business of Blockchain in Copenhagen

Blockchain is transforming business. What’s your strategy?

Al though blockchain i s an emerging technology, companies are already using its shared and encrypted networks intransformative ways.
As blockchain becomes widely adopted, it has the potential to radically change how companies compete.
The authors from Gartner, the worldrenowned research and consulting company, offer tips and best practices for using
blockchain-inspired solutions to solve problems such as supply chain inefficiency, payment latency, and fraud, as well as
strategies for adopting more complete solutions as the technology spreads.
Case examples from companies such as Maersk, Bank of New York Mellon, Starbucks, Porsche, and McDonald’s will help members
assess the challenges and risks for blockchain development and consider how they can take
advantage of blockchain now, and be ready to compete in a radically reshaped competitive landscape.
The Real Business of Blockchain will help readers cut through the hype and focus on the value that blockchain may unlock, and what it will take to succeed.

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