January 31 2017
The Langelinie Pavillon
Langelinie 10 DK-2100 Copenhagen
Superconsumers
– A Simple, Speedy, and Sustainable Path to Superior Growth
Superconsumers are everywhere, and they span categories, countries, and age groups. Although these fanatics are relatively small in number—they make up only about 10% of consumers—they can drive between 30% and 70% of sales. Simply put, they are the key to fast, simple, and sustainable growth.
Superconsumers are everywhere, and they span categories, countries, and age groups. Although these fanatics are relatively small in number—they make up only about 10% of consumers—they can drive between 30% and 70% of sales. Simply put, they are the key to fast, simple, and sustainable growth.
Program
15:00 - 15:30
Drinks & snacks at the bar
15:30 - 15:50
Introductions facilitated by Claus Mossbeck, Tatarklubben
15:50 - 16:15
Stiig Binggeli, Brandhouse: Customer Centric Branding
16:15 - 17:00
David Champion, Harvard Business Review: How to Win & Keep Customers
Cumulative advantage - How to Win and Keep Customers.
David Champion is a senior editor at Harvard Business Review and serves as its European Correspondent, based in Fontainebleau, France. He is also a member of the Academic Committee of the European Center for Executive Development (CEDEP) in Fontainebleau.
David Champion is a senior editor at Harvard Business Review and serves as its European Correspondent, based in Fontainebleau, France. He is also a member of the Academic Committee of the European Center for Executive Development (CEDEP) in Fontainebleau.
17:00 - 17:40
Appetizers & group discussions
17:40 - 18:30
Eddie Yoon, The Cambridge Group: Superconsumers
A simple, speedy, and sustainable path to superior growth
18:30 - 19:20
Main course & facilitated networking
19:20 - 20:15
Eddie Yoon, The Cambridge Group: Superconsumers
A simple, speedy, and sustainable path to superior growth
20:15 - 21:00
Drinks, dessert & music
Registration date has been ended, please contact event organizer.