March 22 2023
Langelinie 10, 2100 Copenhagen
Future Ready in Copenhagen
To be a top performer in the digital economy—to become truly future ready— you need a playbook. Now you have one.
It seems like almost every company you can think of has embarked on a “digital transformation,” but many companies lack a clear idea of how to create and capture digital value, which leads to wasted resources, and often to dysfunction.
This compact, no-nonsense book provides a solution. MIT research scientists Stephanie Woerner, Peter Weill, and Ina Sebastian give readers a coherent framework and a common language to guide them. Based on years of rigorous research and with data from more than a thousand companies, the book includes instructive examples, sharp analyses, assessments, and many illuminating visuals to help crystallize the data and ideas.
The authors show that the goal isn’t digital transformation but rather a profound business transformation. Future Ready is the playbook for becoming a top performer in the digital economy.