September 13 2017

The Langelinie Pavillon

Langelinie 10, DK-2100, Copenhagen

Edge Strategy

15:00 - 15:30
Check-in & drinks
15:30 - 15:45
Introduction
15:45 - 16:15
Demand Driven Innovation
Why consumer goods are not things to be bought and owned but solutions to be rented and how you can tempt your customers to hire you and fire the competition.
16:15 - 16:45
Not All Marketing Strategies Were Created Equal
What shapes your marketing strategy today and how does insight and technology both assist and influence that? It is necessary today to create a clear connection of our choices to carry out the strategy and how 
it we deliver along the customer journey.  In this session we will discuss how AI both assist and influence marketing strategy and help redefine customer journeys 
16:45 - 17:15
Entres & table discussions
17:15 - 18:15
Edge Strategy part 1
18:15 - 19:00
Dinner with networking
19:00 - 20:00
Edge Strategy part 2
20:00 - 20:15
Q&A
20:15 - 21:00
Drinks & dessert
Registration date has been ended, please contact event organizer.

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