Internationally Acclaimed Expert on Real-Time Sales & Marketing Strategies Author of “The New Rules of Sales and Service” and Nine Other Books
 
David Meerman Scott is a master of the new rules for growing business, spreading ideas and generating attention in our always-on, Web-driven world.  In this world, advance planning is out – speed and agility are IN!  Scale and media buying power are no longer a decisive advantage. Instead, Real-Time is the mindset -- and content matters – you are what you publish online!  Those who can be fearless and put away old strategies and tactics in favor of a new way will reap the rewards.  David shows the way.

      
 
REAL-TIME SALES & MARKETING:
How to bring your sales & marketing into allignment with what people buy
The way most companies sell is out of alignment with the way people buy.  In this session David inspire you to be fearless and close that gap with new sales & marketing strategies & tactics.  David’s strategies center around the idea Real-Time rules: that’s the world where speed and agility win -- not the biggest budget!  Learn low-/no- cost ways to build business and get attention.  Stand out, spread ideas, win hearts & minds, drive sales by creating content that gets notices when people are ready to buy.  Be fearless – embrace a Real-Time mindset organization-wide and generate interest and new relationships in minutes – not months.

Key take-aways:
- The new rules of sales and marketing requires an understanding of your buyers
- Content is the key to awesome sales and marketing
- Real-time social networking gets you noticed
- Newsjacking; the Art and Science of Injecting your ideasinto a Breaking News Story to generate attention
- Your real-time sales and marketing and business growth plan 

There will be a team exercise as part of the presentation that teaches how to develop the strategy and tactics to do real-time newsjacking.
 

Videos
              

Books
David is author or co-author of ten books (including three international bestsellers) with 1.000.000 (1 million) books in print. The New Rules of Marketing & PR, now in its 5^th edition with over 350,000 copies sold, is a modern business classic that is available in 29 languages and used as a text in hundreds of universities and business schools worldwide.  Real-Time Marketing & PR is a Wall Street Journal bestseller while Newsjacking, and The New Rules of Sales and Service have each broken new ground with fresh ideas.  David is also co-author of Marketing the Moon (being made into a feature film entitled The Men Who Sold the Moon) and Marketing Lessons from The Grateful Dead.