May 26 2020

Smedien

Værkmestergade 7, 8000 Aarhus C

The Context Marketing Revolution in Aarhus

In a world of limitless media noise, how can businesses break through to customers? Context.

We are in the midst of a massive media revolution.
For the first time in history, ordinary people around the world have the ability to create, distribute,
and consume content instantly, from anywhere, using connected devices.
The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that
conventional marketing models are not set up for and can't handle.
And yet countless companies and marketing organizations continue to rely on traditional models,
assuming that their "campaigns" will sway customers. They couldn't be more wrong.
Mathew Sweezey boldly outlines this new "infinite media" environment and poses a profound question:
In a transformed world where customers shape their own experience, what is the key to breaking through and motivating them to buy?
It is context - the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them.
Drawing on new research and new insights into current consumer psychology, Sweezey defines the key elements of context.

08:30 - 10:30
The Context Marketing Revolution

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