Few executives know how to apply business model innovation to their businesses.
In Reinvent Your Business Model, Mark Johnson lays out an eminently practical framework that identifies the four
fundamental building blocks that make business models work. In a series of in-depth case studies, he illustrates
how companies are using innovative business models to achieve transformational growth by fulfilling unmet
customer needs, serving entirely new customers, and responding to tectonic shifts in market demand,
government policy, and technologies that affect entire industries.
The book lays out a structured process for designing a new model and developing it into a profitable and thriving enterprise.
With road-tested frameworks, analytics, and diagnostics, it gives executives everything they need to reshape their businesses and achieve transformative growth.