William is an experienced Mechanical Engineer and Product Developer with a family background in the fire protection industry. He led multiple engine development projects at the Ford Motor Company in Brazil, Germany and the UK before co-founding Plumis in 2008. William holds an MBA from Imperial College London, and has led to a successful conclusion a number of fire suppression R&D projects with Innovate UK backing, which has led to the Queen’s Award for Enterprise in Innovation – the UK’s highest accolade for business success. He is a member of the FIA/BAFSA Watermist technical committee that contributes to British Standards.