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NinaScheel.com
Qualitative user research - deeper insights into customer needs and behaviour for product development and innovation
As a Business Anthropologist I help companies get deeper insights into their customers'/users' needs and behaviour and how to develop relevant products and services that are truly userfriendly and meaningful to use in the real life context of the user.
I have 8+ years of experience in helping startups and larger corporations with their product/service development and innovation processes and have a large toolbox to gaing in-depth user insights:- Observation and go-along interview
- In-depth interview (face-to-face and online)
- Focus groups (face-to-face, online and via chat)
- Proto type and usability testing
- Customer journey mapping
- Workshop facilitation and training
- Surveys
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Contact person
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Nina Scheel
Owner & Qualitative Research Consultant , NinaScheel.com