• NinaScheel.com

    Qualitative user research - deeper insights into customer needs and behaviour for product development and innovation

    As a Business Anthropologist I help companies get deeper insights into their customers'/users' needs and behaviour and how to develop relevant products and services that are truly userfriendly and meaningful to use in the real life context of the user. 

    I have 8+ years of experience in helping startups and larger corporations with their product/service development and innovation processes and have a large toolbox to gaing in-depth user insights:

    • Observation and go-along interview
    • In-depth interview (face-to-face and online)
    • Focus groups (face-to-face, online and via chat)
    • Proto type and usability testing
    • Customer journey mapping
    • Workshop facilitation and training
    • Surveys


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