Laurits LangbergProduct Manager, Stibo Accelerator
Bio: Laurits Langberg hold a master’s degree in IT Product Development from Aarhus University. He is a Product Manager working out of Copenhagen.
Title of presentation: Data Driven Decisions in the Supermarket
Abstract of presentation: Grocery shopping is a necessary task that we all have to do on a regular basis, we are exploring how we can use product and behavioral data to influence the buyers decision while at the physical store. The presentation will cover the ideation process around the exploration, as well as three concrete prototypes that we developed and tested in collaboration with REMA 1000, a Scandinavian grocery chain.
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