GROO is a loyalty platform with global ambitions that embraces and amplifies other well-known loyalty solutions. Members are rewarded with cashback from GROO’s merchants when using one and up to five connected credit cards. Cashback is registered via credit cards as well as wallet solutions, and members earn cashback while simply continuing their normal purchase behavior. Members earn cashback on an ongoing basis, which–in addition to spending it in GROO's extensive in-app shop, or on a gift card or voucher–also can be used to pay a subscription at an affiliated partner. At this moment, GROO has partnerships with Holdsport and Happy Helper and more are on the way, e.g. unions, mobile providers and electricity providers. GROO’s primary source of new members is conversion through partnerships with subscription-based companies, which in addition also reduces the companies' churn as GROO in return offers their customers a new, easy and exciting payment method. GROO has a large and steadily growing base of loyal members connected to merchants within the restaurant industry, cafés, bars, hotels, fashion, groceries, opticians, wellness, auto repair, cleaning services, sport & entertainment and much more, including both physical stores and webshops. The obvious benefit for our users is that they 'get something extra out of their money'–that they can finance their spending via cashback from their already existing spending. The GROO platform further reduces churn with a built-in fall-back function between the registered payment cards. This feature increases the probability of a successful payment by using one of the user's other registered payment cards if the primary credit card fails, due to e.g. insufficient funds or an expired card. Our back-end integrates with NETS, Storebox and Reepay, which together cover 85% of all card transactions in DK. In Sweden and Norway, the coverage is approx. 60%. GROO also interacts with solutions such as Sendentanke which has white-label integration with whitelabel gift cards for the largest brands in Denmark and Nordics. These APIs, as well as our goal of being a frictionless plug'n'play solution, where both merchants and subscription companies can be onboarded quickly and smoothly, will be a big part of our future success.