• Heidi Lee

    Finuprise

    Finuprise is a fintech startup on a mission to bridge the disconnect between impact driven millennial and Gen Z investors and the stock market, through a social platform for sustainable investing. A new generation of wealth is entering the investment market and there are no financial products out there to serve it. They are frustrated that companies have traditionally made profit from harming the planet and this new generation of investors no longer want to be a part of this narrative. But to trade, they have to go through banks or brokers waddling through cumbersome onboardings, high fees, and outdated platforms. So, millennials and Gen Z investors currently turn to platforms like reddit, YouTube, and Instagram to look for investment information. Finuprise is the European 'Robinhood' for the socially conscious retail investor. Enabling millennials and Gen Zs to make impact stock investments at the tip of their fingers. Our solution is a mobile app that showcases impact information on publicly traded stocks. In the future, users will be able to trade directly on our app. Our community of Finuprisers follow each other’s impact investments, vote up or down company impact profiles and win achievement points for community discussions, which creates network effects and high retention rates.

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