We have noticed that today, when companies launch paid advertisements on online platforms such as Facebook, Google, Snapchat and Twitch, they usually just go by intuition on what platforms to advertise on. You might think it’s obvious. If you have an expensive b2b product you’ll probably go on LinkedIn and Google Ads, and if you're selling a shoe, you might think the best place to advertise is on Pinterest, TikTok, Snapchat and Instagram. But in reality, nobody knows where their ads will perform best, and companies are wasting ad money because of this. Whenever you purchase an online ad, your price depends on how many other people are targeting the audience. If there are a lot of shoe companies on Instagram, it gets more expensive to advertise your shoes on Instagram. As a company it is very resource intensive to test out where you product would perform best, because there are so many different platforms out there. While the platforms have mostly the same features, they all come with their own UI and toolkits that you companies to learn to use, and have fairly high learning curves and switching costs. adbinder is going to be a platform for all programmatic advertising platforms, that companies can use to manage and control their ads on the many different platforms. Our solution is similar to cross-posting on several social media platforms, but for advertisements instead of posts.