The future potential of the Nordic citizen societies inspire me to identify and realize the digitalization opportunities. Digitalization provides the tools for thriving individuals, evolving societies, excellent services and blossoming enterprises. For us, citizens, the Nordic countries offer living environment with fresh air, drinkable water from the tap, affordable universal health services and opportunities to aspire happiness. The public sector decision-makers with their partners have the compelling challenge – how to thrive the Nordic societies “The Best place to live” in the keen contest with the help of digitalization.