My main responsibility is to be the link between the cow, the farmer, the technology and the software. My background is that of a farmer and a veterinary surgeon. I graduated in 1983 from the University of Bern, Switzerland, and received my doctorate in veterinary medicine from the same university in 1986. I was a practicing bovine veterinarian for 20 years on large farms in the Jordan Valley of Israel and served for more than 10 years as a national and international consultant on production medicine and finally did my PhD at Cornell University (“The cost of mastitis in dairy cows”), graduating in 2007.